TikTok and why marketers should take notice.
Musings, long and short
What I have learned about investing in startups
The last 18 months have been great for our accelerator (http://www.acceleratr.co) with our portfolio boasting one successful round of crowdfunding, two going into Series A funding, and good levels of real bonafide profitability in half our invested companies. We’ve also had a few disappointing failures which have taught us a monumental amount about the anatomy of…
How I’ll be voting in tomorrow’s EU Referendum
I’ve spent a lot of time angry at the EU. In particular its treatment of Greece and its people, through malice or incompetence, was and will be remembered a disgrace. In its fervour to grow and become a major trading bloc it let in nations that it knew were not ready for currency union and…
£1.35m in value growth in just 18 months, and climbing.
It is with great pride that RICHARD and I wanted to update everyone on our first 18 months running our very own startup accelerator, aptly named ACCELERATR.CO. To catch everyone up – we wanted to run a boutique accelerator that invested and mentored a manageable number of startups each year, putting them front, first…
Business tips: Ronda Rousey
Ronda Rousey is the first and current UFC Women’s Bantamweight Champion. She imposes her will on other athletes in a cage until they voluntarily / involuntarily yield or the referee does it for them. She is undefeated having won all her 12 professional fights, 9 of which she has ended in the first round. She…
The Greek funding campaign on Indiegogo
Today an Indiegogo.com crowdfunding campaign was started to raise the €1.6 billion Greece needs to dig itself out of a deepening debt ditch. How much has it raised thus far? €98,639 from 6,455 funders. That’s 0.00006% of what they need, so it’s a stretch target for sure. I’m refreshing at reasonable intervals to see what kind…
What the hell are Wow.com up to?
At Greenlight Digital we produce quarterly reports that focus on particular verticals determining the best performing sites in organic and paid search. This quarter we discovered Wow.com being highly visible in Google’s paid search results. What did we see? Let’s take the Beauty vertical. When determining which brands perform best in the listings we…
You might know something about marketing, Jon Snow
This Internet is awash with comments, memes, and videos about Game of Thrones. From a fan’s perspective it is great to see a vibrant community of people and media outlets producing good quality content in reverence. but can we learn anything from it all as marketers? Video Explainers Game of Thrones has lore deeper than most…
Ben Affleck’s ‘The Accountant’ Set for Jan. 29
Looking forward to this one…
Andreas Pouros 