Tagged greenlight digital

The greatest viral campaign (that never happened)

Almost three years ago my team and I pitched what we believed to be an irresistible viral campaign to CompareTheMarket.com. It didn’t unfortunately¬†prove irresistible to them¬†and we were ultimately unsuccessful in getting them to buy into it. As ideas go, it was one of my all-time favourites, having all the components of a modern and…