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What I have learned about investing in startups

The last 18 months have been great for our accelerator (http://www.acceleratr.co) with our portfolio boasting one successful round of crowdfunding, two going into Series A funding, and good levels of real bonafide profitability in half our invested companies. We’ve also had a few disappointing failures which have taught us a monumental amount about the anatomy of…

How I’ll be voting in tomorrow’s EU Referendum

I’ve spent a lot of time angry at the EU. In particular its treatment of Greece and its people, through malice or incompetence, was and will be remembered a disgrace. In its fervour to grow and become a major trading bloc it let in nations that it knew were not ready for currency union and…

Business tips: Ronda Rousey

Ronda Rousey is the first and current UFC Women’s Bantamweight Champion. She imposes her will on other athletes in a cage until they voluntarily / involuntarily yield or the referee does it for them. She is undefeated having won all her 12 professional fights, 9 of which she has ended in the first round. She…

What the hell are Wow.com up to?

At Greenlight Digital we produce quarterly reports that focus on particular verticals determining the best performing sites in organic and paid search. This quarter we discovered Wow.com being highly visible in Google’s paid search results.   What did we see? Let’s take the Beauty vertical. When determining which brands perform best in the listings we…

You might know something about marketing, Jon Snow

This Internet is awash with comments, memes, and videos about Game of Thrones. From a fan’s perspective it is great to see a vibrant community of people and media outlets producing good quality content in reverence. but can we learn anything from it all as marketers?   Video Explainers Game of Thrones has lore deeper than most…

The ‘Ozil effect’ in the workplace

Mesut Ozil is an attacking midfielder/winger for Arsenal Football Club. Many Arsenal fans seem to be highly critical of him, comparing him to the more visible Alexis Sanchez who gets on all the traditional Top 10 lists – top 10 scorers, top 10 shots on target, top 10 this, top 10 that.   The problem however is that if…