From Marketing

What the hell are up to?

At Greenlight Digital we produce quarterly reports that focus on particular verticals determining the best performing sites in organic and paid search. This quarter we discovered being highly visible in Google’s paid search results.   What did we see? Let’s take the Beauty vertical. When determining which brands perform best in the listings we…

You might know something about marketing, Jon Snow

This Internet is awash with comments, memes, and videos about Game of Thrones. From a fan’s perspective it is great to see a vibrant community of people and media outlets producing good quality content in reverence. but can we learn anything from it all as marketers?   Video Explainers Game of Thrones has lore deeper than most…

Domain names for sale (50% to charity)

  I’m auctioning off a small proportion of my domain portfolio. 50% of all proceeds will go to Great Ormond Street Hospital Charity – The other 50% will be probably be spent on a TT800 –   Drop me a line if any are of interest – bids of at least £750 each please.

Most subscribed video channels

The table below shows the most subscribed video accounts as of February 2015 (users not channels): Interesting fact…HolaSoyGerman in Chile has more subscribers than Chile has people!

Most retweeted stories from various news sources

Taking the last 3000 or so tweets from a number of news sources, the most popular tweets for each one are below. What does this tell us about the news service and/or the followers of each of them? I will let you decide!:                          

The greatest viral campaign (that never happened)

Almost three years ago my team and I pitched what we believed to be an irresistible viral campaign to It didn’t unfortunately prove irresistible to them and we were ultimately unsuccessful in getting them to buy into it. As ideas go, it was one of my all-time favourites, having all the components of a modern and…

Da Vinci's Codex Leicester

Codices, Gospels, Birds of America & the power of pictures

Which is the most expensive book ever sold? No, it isn’t Ptolemy’s Cosmography, published in 1477, with only two copies in existence. That sold for $4m. It isn’t Shakespeare’s Comedies, Histories and Tragedies – a first edition that sold for $5.1m. And no, it’s not Mozart’s 9 Symphonies manuscript ($4m), nor is it The Gospels…