From June, 2015

The Greek funding campaign on Indiegogo

Today an Indiegogo.com crowdfunding campaign was started to raise the €1.6 billion Greece needs to dig itself out of a deepening debt ditch. How much has it raised thus far? €98,639 from 6,455 funders. That’s 0.00006% of what they need, so it’s a stretch target for sure. I’m refreshing at reasonable intervals to see what kind…

What the hell are Wow.com up to?

At Greenlight Digital we produce quarterly reports that focus on particular verticals determining the best performing sites in organic and paid search. This quarter we discovered Wow.com being highly visible in Google’s paid search results.   What did we see? Let’s take the Beauty vertical. When determining which brands perform best in the listings we…

You might know something about marketing, Jon Snow

This Internet is awash with comments, memes, and videos about Game of Thrones. From a fan’s perspective it is great to see a vibrant community of people and media outlets producing good quality content in reverence. but can we learn anything from it all as marketers?   Video Explainers Game of Thrones has lore deeper than most…